Jo Fairley

GREEN & BLACK’S CO-FOUNDER, SPEAKER AND LEADING ENTREPRENEUR

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Jo Fairley writes regularly for Telegraph Online, among her media portfolio. Here are some of the articles she's written about women and business and/or entrepreneurialism, appearing under the ‘Wonder Women’ experts section. Simply click on the article title below to read. Others can be sourced at the Telegraph.   

Why you should think about women's achievements today (your own included)

Construction needs to ditch its macho image and nail the gender imbalance fast

Women do need to man-up and stop using the word 'just'

High-achieving women have these 6 personality traits. Do you?

Mark Zuckerberg is right - personal goals are great. So what should you be striving for?

My Bizhub: Inspiring Entrepreneurs: an interview with Green & Black’s co-founder Jo Fairley

Digital detox baths: are we finally ready to be cleansed of our tech addiction?

How to have a sense of humour in the office (even when everything's gone wrong)
 

TWITTER

  • Josephine Fairley
    Have you ever fallen in love with a carrot? I have. A few years ago, craigsams and I bought a little bit of land ne… https://t.co/mLYSeClaN7
    about 5 days ago
  • Josephine Fairley
    RT @MariaFranzoni: This quote is taken from @jojosams podcast - To listen - https://t.co/WIeOaqL1XN #values https://t.co/Wc2JOZlLZb
    about a week ago

INSTAGRAM

I love this. Great gift idea (no, honestly) in a world of #stuffocation - they send you a certificate for your loo that you’ve paid for clean sanitation in a community in the developing world. Easy gifting option! For the friend you’re stuck to but something for... #toilettwinning
I love this. Great gift idea (no, honestly) in a world of #stuffocation - they send you a certificate for your loo that you’ve paid for clean sanitation in a community in the developing world. Easy gifting option! For the friend you’re stuck to but something for... #toilettwinning
Last chance today to catch the closing moments of the fascinating @louisvuitton The Art of the Journey exhibition upstairs at their temporary home on #newbondstreet. I’ll probably never own a #louisvuittontrunk but that doesn’t mean I wasn’t bowled over to see the stunning craftsmanship in the various themed rooms, including vintage trunks from their archive and - the dream! - the bespoke travelling desk.(Also the artists on hand to personalise ANYTHING.) I’ll just spritz myself with one of their beautiful scents (Orage or Matière Noire) & dream. I love anything designed to last a lifetime (& become an heirloom) - it’s the throwaway culture I have problems with #luxury
Last chance today to catch the closing moments of the fascinating @louisvuitton The Art of the Journey exhibition upstairs at their temporary home on #newbondstreet. I’ll probably never own a #louisvuittontrunk but that doesn’t mean I wasn’t bowled over to see the stunning craftsmanship in the various themed rooms, including vintage trunks from their archive and - the dream! - the bespoke travelling desk.(Also the artists on hand to personalise ANYTHING.) I’ll just spritz myself with one of their beautiful scents (Orage or Matière Noire) & dream. I love anything designed to last a lifetime (& become an heirloom) - it’s the throwaway culture I have problems with #luxury
@corneliaparkerartist PsychoBarn looking spooktacular against a l’heure bleu sky @royalacademyarts - definitely worth a viewing
@corneliaparkerartist PsychoBarn looking spooktacular against a l’heure bleu sky @royalacademyarts - definitely worth a viewing
Last night’s AMAZING @wwf_uk event at Westminster Hall - a preview of @netflix extraordinary #ourplanet series with @david.attenborough_official talking about the planetary emergency we face. He believes it is possible to save the ‘life support system’ that is our planet - but we need to act super-fast. And we all need to start NOW (& possibly not wait till 5th April 2019 when this series airs). If anyone can save the human race (& that folks, is what it almost certainly boils down to if we reach the climatic tipping point that is looming), it’s almost certainly David Attenborough (with the help of Netflix and their approaching 300 million subscribers). So: buy less. (And buy pre-loved wherever you can.) Walk more. Drive less. Plant trees. Turn the heating down and wear a jumper. Do everything you can to support the natural environment (which means buying local, eating organic). Borrow stuff. Lend stuff. It can be done. Such an inspiring evening and so utterly thrilled to be there in the same room as a life-long #hero #savetheplanet
Last night’s AMAZING @wwf_uk event at Westminster Hall - a preview of @netflix extraordinary #ourplanet series with @david.attenborough_official talking about the planetary emergency we face. He believes it is possible to save the ‘life support system’ that is our planet - but we need to act super-fast. And we all need to start NOW (& possibly not wait till 5th April 2019 when this series airs). If anyone can save the human race (& that folks, is what it almost certainly boils down to if we reach the climatic tipping point that is looming), it’s almost certainly David Attenborough (with the help of Netflix and their approaching 300 million subscribers). So: buy less. (And buy pre-loved wherever you can.) Walk more. Drive less. Plant trees. Turn the heating down and wear a jumper. Do everything you can to support the natural environment (which means buying local, eating organic). Borrow stuff. Lend stuff. It can be done. Such an inspiring evening and so utterly thrilled to be there in the same room as a life-long #hero #savetheplanet
Lest you think it’s all perfect sunsets & ripe berries and wild swimming round here, this was yesterday. Although not OUR #hastingspier but Brighton’s #westpier, in an unbelievable gale. #nofilter (unless you count raindrops on the window). Though I do love a wild sea. #blustery #autumn #stormyweather
Lest you think it’s all perfect sunsets & ripe berries and wild swimming round here, this was yesterday. Although not OUR #hastingspier but Brighton’s #westpier, in an unbelievable gale. #nofilter (unless you count raindrops on the window). Though I do love a wild sea. #blustery #autumn #stormyweather
Have you ever fallen in love with a carrot? I have. A few years ago, @craigsams and I bought a little bit of land near our home. We planted many lovely fruit trees and became organically certified but growing vegetables on any scale was beyond two people who have a lot else going on. We tried getting the family involved. We tried a CSA, but that fell apart. Then earlier this year two brilliant young growers took over caring for the land. Stephen & Hélène battled against the coldest spring and the hottest, driest summer but their @stonelynkorganics soon began producing Soil Association-certified bounty of amazing quality. This stuff almost GLOWS and is so, so delicious. Yesterday I walked into @trinitywholefoods (where I shop most days for that night’s dinner - it also helps me get in my #10000steps ) and these radiant fresh carrots, atop their great veg display (SWIPE), stopped me in my tracks. Then I found out they were grown on our Stonelynk land and was SO impressed. As any gardener knows, carrots are really difficult. These show that this couple has worked the soil so well, breaking up the unforgiving Sussex clay, to produce gorgeous, long and SCRUMPTIOUS carrots. Congratulations @stonelynkorganics !!! You can also find their bounty at our truly wonderful local greengrocer @hillcoulter and at Fairlight Village Post Office. Enjoy...
Have you ever fallen in love with a carrot? I have. A few years ago, @craigsams and I bought a little bit of land near our home. We planted many lovely fruit trees and became organically certified but growing vegetables on any scale was beyond two people who have a lot else going on. We tried getting the family involved. We tried a CSA, but that fell apart. Then earlier this year two brilliant young growers took over caring for the land. Stephen & Hélène battled against the coldest spring and the hottest, driest summer but their @stonelynkorganics soon began producing Soil Association-certified bounty of amazing quality. This stuff almost GLOWS and is so, so delicious. Yesterday I walked into @trinitywholefoods (where I shop most days for that night’s dinner - it also helps me get in my #10000steps ) and these radiant fresh carrots, atop their great veg display (SWIPE), stopped me in my tracks. Then I found out they were grown on our Stonelynk land and was SO impressed. As any gardener knows, carrots are really difficult. These show that this couple has worked the soil so well, breaking up the unforgiving Sussex clay, to produce gorgeous, long and SCRUMPTIOUS carrots. Congratulations @stonelynkorganics !!! You can also find their bounty at our truly wonderful local greengrocer @hillcoulter and at Fairlight Village Post Office. Enjoy...
About last night... #nofilter #sunset - they are truly astonishing at the moment
About last night... #nofilter #sunset - they are truly astonishing at the moment
Needs a bit of a now but some pretty tinges of #autumn at the top of our #garden today
Needs a bit of a now but some pretty tinges of #autumn at the top of our #garden today
#raspberries #november #inmygarden - they’re Autumn Bliss FYI but they’ve never kept going till this late #delicious
#raspberries #november #inmygarden - they’re Autumn Bliss FYI but they’ve never kept going till this late #delicious
Oh, we know how to live! Lovingly prepared tofu dinner at home for our anniversary (though I did get Mum’s #candlesticks out and light some new splendid red square candles that I was hostess-gifted)
Oh, we know how to live! Lovingly prepared tofu dinner at home for our anniversary (though I did get Mum’s #candlesticks out and light some new splendid red square candles that I was hostess-gifted)
#wedding #memories from 27 years ago today when I married @craigsams - the patchouli oil he dabbed behind his ears, a happy picture of us on the steps of Chelsea Registry Office and the letter from @thegrouchoclub confirming the lunch menu - still remarked on by our guests who’d never been served #vegeburgers ar at a wedding before... (& of course the #weddingcake was made with @greenandblacks which we’d launched just a few weeks before...) Here’s to another happy 27, Craig ❤️❤️❤️
#wedding #memories from 27 years ago today when I married @craigsams - the patchouli oil he dabbed behind his ears, a happy picture of us on the steps of Chelsea Registry Office and the letter from @thegrouchoclub confirming the lunch menu - still remarked on by our guests who’d never been served #vegeburgers ar at a wedding before... (& of course the #weddingcake was made with @greenandblacks which we’d launched just a few weeks before...) Here’s to another happy 27, Craig ❤️❤️❤️
I think I will ONLY photograph @craigsams with #rainbows in future #minibreak #theraininspainfallsmainlyonus
I think I will ONLY photograph @craigsams with #rainbows in future #minibreak #theraininspainfallsmainlyonus
An amazing ‘retreat day’ sampling the holistic deliciousness and delights on offer from @jamietrevena and @kasiatrevena in Ibiza where they offer week-long Love Great Life wellbeing escapes ‘on top of the world’ in a villa with panoramic views of this beautiful island. We did outdoor yoga, ate incredible #macrobiotic food - Jamie is probably the top macrobiotic chef in the world (@madonna @michellewilliams etc.) - enjoyed Kasia’s incredible shiatsu massages (she’s @triyogauk when she’s not here). All in all a vacation in a day (which is just as well because the rest of this trip’s been hectic with the kind of rain nobody in Ibiza can remember!) #gratitude #wellness #vacation
An amazing ‘retreat day’ sampling the holistic deliciousness and delights on offer from @jamietrevena and @kasiatrevena in Ibiza where they offer week-long Love Great Life wellbeing escapes ‘on top of the world’ in a villa with panoramic views of this beautiful island. We did outdoor yoga, ate incredible #macrobiotic food - Jamie is probably the top macrobiotic chef in the world (@madonna @michellewilliams etc.) - enjoyed Kasia’s incredible shiatsu massages (she’s @triyogauk when she’s not here). All in all a vacation in a day (which is just as well because the rest of this trip’s been hectic with the kind of rain nobody in Ibiza can remember!) #gratitude #wellness #vacation
Fab #fakeflower lineup #chineserestaurant
Fab #fakeflower lineup #chineserestaurant
For November @bazaaruk I was asked to write about #soundtherapy and discovered these two incredible practitioners - @sselvatico and @secretyogaclub founder Gabrielle Hales who gave me the most transporting and grounding treatment, enabling me to work through a gnarly issue, like magic. Incredible sounds that flowed around and through me rearranging my cells. Thanks for asking me to do this @katyyoungbeauty and @justinepicardie - I love being in your gorgeous glossy pages - and thanks Gaby and Simone. I’ll be back #ilovemyjob
For November @bazaaruk I was asked to write about #soundtherapy and discovered these two incredible practitioners - @sselvatico and @secretyogaclub founder Gabrielle Hales who gave me the most transporting and grounding treatment, enabling me to work through a gnarly issue, like magic. Incredible sounds that flowed around and through me rearranging my cells. Thanks for asking me to do this @katyyoungbeauty and @justinepicardie - I love being in your gorgeous glossy pages - and thanks Gaby and Simone. I’ll be back #ilovemyjob
Just #beyond - #nofilter (again)
Just #beyond - #nofilter (again)
The #christmas shop at my friends’ shop @muchadobooks is OPEN, in the beautiful East Sussex village of Alfriston! They spend all year creating beautiful #christmasstockings (we’ve all got them) which raise money for their literacy social enterprise, Prospero’s Project, which (among other wonderful things) gives away books through food banks. Because if you’re struggling to buy food, you’re not going to be able to buy books. Alongside the stockings there are gorgeous cards, gifts - and anyway, don’t books make the best gifts? One of my favourite places in the world, and at Christmas even more magical...
The #christmas shop at my friends’ shop @muchadobooks is OPEN, in the beautiful East Sussex village of Alfriston! They spend all year creating beautiful #christmasstockings (we’ve all got them) which raise money for their literacy social enterprise, Prospero’s Project, which (among other wonderful things) gives away books through food banks. Because if you’re struggling to buy food, you’re not going to be able to buy books. Alongside the stockings there are gorgeous cards, gifts - and anyway, don’t books make the best gifts? One of my favourite places in the world, and at Christmas even more magical...
#nofilter #nocaptionneeded
#nofilter #nocaptionneeded
When your friend/sometimes cleaner (she likes to call herself ‘stylist’ and really that’s her gift) leaves a message in courgettes on the garden table... #courgettes #squash
When your friend/sometimes cleaner (she likes to call herself ‘stylist’ and really that’s her gift) leaves a message in courgettes on the garden table... #courgettes #squash
SWIPE Who knew there was such a thing is a School of Trompe L’Oeil? Well there is, in Versailles - as I found out after stumbling upon this corner in a back street, a stone’s throw from the Palace. Lovely, lovely murals #trompeloeil #versailles #magicalmysterytour
SWIPE Who knew there was such a thing is a School of Trompe L’Oeil? Well there is, in Versailles - as I found out after stumbling upon this corner in a back street, a stone’s throw from the Palace. Lovely, lovely murals #trompeloeil #versailles #magicalmysterytour
I love this. Great gift idea (no, honestly) in a world of #stuffocation - they send you a certificate for your loo that you’ve paid for clean sanitation in a community in the developing world. Easy gifting option! For the friend you’re stuck to but something for... #toilettwinning Last chance today to catch the closing moments of the fascinating @louisvuitton The Art of the Journey exhibition upstairs at their temporary home on #newbondstreet. I’ll probably never own a #louisvuittontrunk but that doesn’t mean I wasn’t bowled over to see the stunning craftsmanship in the various themed rooms, including vintage trunks from their archive and - the dream! - the bespoke travelling desk.(Also the artists on hand to personalise ANYTHING.) I’ll just spritz myself with one of their beautiful scents (Orage or Matière Noire) & dream. I love anything designed to last a lifetime (& become an heirloom) - it’s the throwaway culture I have problems with #luxury @corneliaparkerartist PsychoBarn looking spooktacular against a l’heure bleu sky @royalacademyarts - definitely worth a viewing Last night’s AMAZING @wwf_uk event at Westminster Hall - a preview of @netflix extraordinary #ourplanet series with @david.attenborough_official talking about the planetary emergency we face. He believes it is possible to save the ‘life support system’ that is our planet - but we need to act super-fast. And we all need to start NOW (& possibly not wait till 5th April 2019 when this series airs). If anyone can save the human race (& that folks, is what it almost certainly boils down to if we reach the climatic tipping point that is looming), it’s almost certainly David Attenborough (with the help of Netflix and their approaching 300 million subscribers). So: buy less. (And buy pre-loved wherever you can.) Walk more. Drive less. Plant trees. Turn the heating down and wear a jumper. Do everything you can to support the natural environment (which means buying local, eating organic). Borrow stuff. Lend stuff. It can be done. Such an inspiring evening and so utterly thrilled to be there in the same room as a life-long #hero #savetheplanet Lest you think it’s all perfect sunsets & ripe berries and wild swimming round here, this was yesterday. Although not OUR #hastingspier but Brighton’s #westpier, in an unbelievable gale. #nofilter (unless you count raindrops on the window). Though I do love a wild sea. #blustery #autumn #stormyweather Have you ever fallen in love with a carrot? I have. A few years ago, @craigsams and I bought a little bit of land near our home. We planted many lovely fruit trees and became organically certified but growing vegetables on any scale was beyond two people who have a lot else going on. We tried getting the family involved. We tried a CSA, but that fell apart. Then earlier this year two brilliant young growers took over caring for the land. Stephen & Hélène battled against the coldest spring and the hottest, driest summer but their @stonelynkorganics soon began producing Soil Association-certified bounty of amazing quality. This stuff almost GLOWS and is so, so delicious. Yesterday I walked into @trinitywholefoods (where I shop most days for that night’s dinner - it also helps me get in my #10000steps ) and these radiant fresh carrots, atop their great veg display (SWIPE), stopped me in my tracks. Then I found out they were grown on our Stonelynk land and was SO impressed. As any gardener knows, carrots are really difficult. These show that this couple has worked the soil so well, breaking up the unforgiving Sussex clay, to produce gorgeous, long and SCRUMPTIOUS carrots. Congratulations @stonelynkorganics !!! You can also find their bounty at our truly wonderful local greengrocer @hillcoulter and at Fairlight Village Post Office. Enjoy... About last night... #nofilter #sunset - they are truly astonishing at the moment Needs a bit of a now but some pretty tinges of #autumn at the top of our #garden today #raspberries #november #inmygarden - they’re Autumn Bliss FYI but they’ve never kept going till this late #delicious Oh, we know how to live! Lovingly prepared tofu dinner at home for our anniversary (though I did get Mum’s #candlesticks out and light some new splendid red square candles that I was hostess-gifted) #wedding #memories from 27 years ago today when I married @craigsams - the patchouli oil he dabbed behind his ears, a happy picture of us on the steps of Chelsea Registry Office and the letter from @thegrouchoclub confirming the lunch menu - still remarked on by our guests who’d never been served #vegeburgers ar at a wedding before... (& of course the #weddingcake was made with @greenandblacks which we’d launched just a few weeks before...) Here’s to another happy 27, Craig ❤️❤️❤️ I think I will ONLY photograph @craigsams with #rainbows in future #minibreak #theraininspainfallsmainlyonus An amazing ‘retreat day’ sampling the holistic deliciousness and delights on offer from @jamietrevena and @kasiatrevena in Ibiza where they offer week-long Love Great Life wellbeing escapes ‘on top of the world’ in a villa with panoramic views of this beautiful island. We did outdoor yoga, ate incredible #macrobiotic food - Jamie is probably the top macrobiotic chef in the world (@madonna @michellewilliams etc.) - enjoyed Kasia’s incredible shiatsu massages (she’s @triyogauk when she’s not here). All in all a vacation in a day (which is just as well because the rest of this trip’s been hectic with the kind of rain nobody in Ibiza can remember!) #gratitude #wellness #vacation Fab #fakeflower lineup #chineserestaurant For November @bazaaruk I was asked to write about #soundtherapy and discovered these two incredible practitioners - @sselvatico and @secretyogaclub founder Gabrielle Hales who gave me the most transporting and grounding treatment, enabling me to work through a gnarly issue, like magic. Incredible sounds that flowed around and through me rearranging my cells. Thanks for asking me to do this @katyyoungbeauty and @justinepicardie - I love being in your gorgeous glossy pages - and thanks Gaby and Simone. I’ll be back #ilovemyjob Just #beyond - #nofilter (again) The #christmas shop at my friends’ shop @muchadobooks is OPEN, in the beautiful East Sussex village of Alfriston! They spend all year creating beautiful #christmasstockings (we’ve all got them) which raise money for their literacy social enterprise, Prospero’s Project, which (among other wonderful things) gives away books through food banks. Because if you’re struggling to buy food, you’re not going to be able to buy books. Alongside the stockings there are gorgeous cards, gifts - and anyway, don’t books make the best gifts? One of my favourite places in the world, and at Christmas even more magical... #nofilter #nocaptionneeded When your friend/sometimes cleaner (she likes to call herself ‘stylist’ and really that’s her gift) leaves a message in courgettes on the garden table... #courgettes #squash SWIPE Who knew there was such a thing is a School of Trompe L’Oeil? Well there is, in Versailles - as I found out after stumbling upon this corner in a back street, a stone’s throw from the Palace. Lovely, lovely murals #trompeloeil #versailles #magicalmysterytour

PODCAST

For the Guardian's Meet the Mentors podcast series Jo gave her tips to milliner Sahar Freemantle on how to make it big. Listen below...

For the Guardian's Meet the Mentors podcast series Jo gave her tips to milliner Sahar Freemantle on how to make it big. Listen below...

THE STORY
The Story of Green & Black's: How two entrepreneurs turned an ethical idea into a business success
By Craig Sams, Josephine Fairley
Contact Jo Fairley