Alongside her business ventures, Jo contributes to a wide range of publications. Throughout the years she ran Green & Black's, Jo continued her successful career as a journalist, writing articles for a wide range of publications from The Times to Red, National Geographic Green, Elle, Natural Health, Harpers & Queen etc.

Today she is a Contributing Editor to The Mail on Sunday's YOU Magazine (readership: 5 million+), Waitrose Food and Waitrose Weekend, and writes regularly for Telegraph Online. (Read some of Jo's Wonder Woman columns here.) She's author of over 20 books including Sweet Dreams: The Story of Green & Black's and is a three-times winner of the Fragrance Foundation's Jasmine Award, for excellence in fragrance writing.

Jo works as a consultant for a wide range of companies, from start-ups to household names (see below), sharing her branding and business insights, working on a product, sales and marketing initiatives, launches and trend reporting/forecasting.

As a copywriter, she has compiled clear and engaging brochures, launch documents, PR materials and training materials. Jo has also prepared content for many brand websites, in some cases completely creating or revising them from scratch.

Clients have included…